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Cardio fitness notifications are available today on Apple Watch

 Published On: 2021-01-06

With iOS 14.3 and watchOS 7.2, Apple Watch users can view their cardio fitness level in the Health app on iPhone, and receive a notification on Apple Watch if it falls within the low range. Breakthrough technology released in watchOS 7 allows Apple Watch to easily measure low cardio fitness, and today cardio fitness notifications empower users to be more active for dramatic long-term health benefits.

Cardiorespiratory fitness, as measured by VO2 max, is the maximum amount of oxygen the body can use during exercise, and it can be increased through physical activity. Apple Watch already estimates average and higher levels of VO2 max during vigorous outdoor walks, runs, or hikes, which many runners and other athletes monitor to improve performance. 

 

Article From: https://www.apple.com/in/newsroom/



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iPhone 12 Pro Max, iPhone 12 mini, and HomePod mini available to order Friday

 Published On: 2021-01-06

iPhone 12 Pro Max and iPhone 12 mini will be available to customers for pre-order on apple.com, and through Apple Authorised Resellers. With both models offering the most 5G bands on any smartphone,1 iPhone 12 Pro Max features the most advanced pro camera system and the largest display ever on an iPhone, while iPhone 12 mini is the smallest, thinnest, and lightest 5G smartphone in the world with an edge-to-edge display, packing the advanced technology of iPhone 12 into a delightfully compact size. iPhone 12 models also introduce MagSafe, offering wireless charging and an all-new ecosystem of accessories that easily attach to iPhone. Starting tomorrow, customers can also place online orders for HomePod mini, the newest addition to the HomePod family. HomePod mini is a powerful smart speaker that delivers an immersive 360-degree audio experience, the intelligence of Siri, and smart home capabilities — all at the great price of INR 9,900.

Article From: https://www.apple.com/in/newsroom/



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Introducing the next generation of Mac

 Published On: 2021-01-06

On a momentous day for the Mac, Apple today introduced a new MacBook Air, 13-inch MacBook Pro, and Mac mini powered by the revolutionary M1, the first in a family of chips designed by Apple specifically for the Mac. By far the most powerful chip Apple has ever made, M1 transforms the Mac experience. With its industry-leading performance per watt, together with macOS Big Sur, M1 delivers up to 3.5x faster CPU, up to 6x faster GPU, up to 15x faster machine learning (ML) capabilities, and battery life up to 2x longer than before. And with M1 and Big Sur, users get access to the biggest collection of apps ever for Mac. With amazing performance and remarkable new features, the new lineup of M1-powered Macs are an incredible value, and all are available to order today.

Article From: https://www.apple.com/in/newsroom/



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Apple services entertain, inform, and connect the world in unprecedented year

 Published On: 2021-01-19

As the world navigated an ever-changing new normal of virtual learning, grocery deliveries, and drive-by birthday celebrations, customers relied on Apple services in new ways, turning to expertly curated apps, news, music, podcasts, TV shows, movies, and more to stay entertained, informed, connected, and fit.

Apps like ShareTheMeal, FaceTime, and Wakeout! inspired people to give back, stay in touch with loved ones, and take care of themselves.

 

Article From: https://www.apple.com/in/newsroom/



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Apple introduces AirPods Max, the magic of AirPods in a stunning over-ear design

 Published On: 2021-01-19

Apple today announced AirPods Max, innovative wireless headphones that bring the magic of AirPods to an over-ear design with high-fidelity sound. AirPods Max combine a custom acoustic design, H1 chips, and advanced software to power computational audio for a breakthrough listening experience with Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio. AirPods Max come in five gorgeous colours, including space grey, silver, sky blue, green, and pink, and are available to order starting today, with availability beginning Tuesday, December 15. 

Article From: https://www.apple.com/in/newsroom/



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Apple unleashes M1

 Published On: 2021-01-19

Apple today announced M1, the most powerful chip it has ever created and the first chip designed specifically for the Mac. M1 is optimised for Mac systems in which small size and power efficiency are critically important. As a system on a chip (SoC), M1 combines numerous powerful technologies into a single chip, and features a unified memory architecture for dramatically improved performance and efficiency. M1 is the first personal computer chip built using cutting-edge 5-nanometer process technology and is packed with an astounding 16 billion transistors, the most Apple has ever put into a chip. It features the world’s fastest CPU core in low-power silicon, the world’s best CPU performance per watt, the world’s fastest integrated graphics in a personal computer, and breakthrough machine learning performance with the Apple Neural Engine.

Article From: https://www.apple.com/in/newsroom/



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macOS Big Sur is here

 Published On: 2021-01-19

macOS Big Sur, the latest version of the world’s most advanced desktop operating system, is now available to Mac users as a free software update. Big Sur introduces a beautiful redesign and is packed with new enhancements for key apps including Safari, Messages, and Maps, as well as new privacy features. And Big Sur has been engineered, down to its core, to take full advantage of all the power of the M1 chip to make the macOS experience even better for the new 13-inch MacBook Pro, MacBook Air, and Mac mini. The combination of Big Sur and M1 truly takes the Mac to a whole new level with incredible capabilities, efficiency, and more apps than ever before, while maintaining everything users love about macOS.

Article From: https://www.apple.com/in/newsroom/



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Apples Advanced Manufacturing Fund helps COPAN Diagnostics ship millions of COVID-19 test kits

 Published On: 2021-02-23

After receiving $10 million from Apple’s Advanced Manufacturing Fund, COPAN Diagnostics has now shipped more than 15 million COVID-19 sample collection kits for communities across the country. Teams at Apple, COPAN, and more than a dozen other US companies created innovative processes and developed new machinery for COPAN’s Southern California facilities, increasing test-kit production by close to 4,000 percent since April.

“We are proud our Advanced Manufacturing Fund is supporting companies like COPAN who are playing a critical role in the fight against COVID-19 and assisting healthcare professionals and communities across the country,” said Jeff Williams, Apple’s chief operating officer. “This collaboration helped produce, ship, and deliver millions of sample collection kits to hospitals from coast to coast — and we believe it is this unique combination of American manufacturing and innovation that will help us emerge from this crisis and build a safer world for us all.”

Article From: https://www.apple.com/in/newsroom/



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Data Privacy Day at Apple: Improving transparency and empowering users

 Published On: 2021-02-24

Cupertino, California — January 28 is Data Privacy Day, a time to raise awareness about the importance of protecting people’s personal information online. Apple is commemorating Data Privacy Day by sharing “A Day in the Life of Your Data,” an easy-to-understand report illustrating how companies track user data across websites and apps. The report also shares how privacy features across Apple’s products give users more transparency and control, empowering people with the tools and knowledge to protect their personal information.

“Privacy means peace of mind, it means security, and it means you are in the driver’s seat when it comes to your own data,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Our goal is to create technology that keeps people’s information safe and protected. We believe privacy is a fundamental human right, and our teams work every day to embed it in everything we make.”

Article From: https://www.apple.com/in/newsroom/



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A landmark year of giving from Apple

 Published On: 2021-02-25

This year, kindness took on new forms. In Detroit, it came in the shape of 14,000 face masks, sewn together out of bow ties and old parade costumes, thanks to Apple employees Anthony Garrett-Leverett, Joe Cayao, and their friends and colleagues. 

“When it came to repurposing materials to help folks, it was a no-brainer,” says Garrett-Leverett, a technical expert at Apple’s Twelve Oaks Store, who lost a number of friends to COVID-19 this year.

In March, Garrett-Leverett found out that Cayao, his Apple colleague, had started to use the material from his bow tie business to sew masks for those in need. Around the same time, Garrett-Leverett also discovered that employees at a local parade company had excess fabric from old costumes that they wanted to turn into masks. He coordinated their efforts, and the result was 14,000 masks he helped distribute to hospitals, convalescent homes, and frontline workers throughout the Metro Detroit area.

Article From: https://www.apple.com/in/newsroom/



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Apple Reports First Quarter Results

 Published On: 2021-02-25

Cupertino, California — January 27, 2021 — Apple today announced financial results for its fiscal 2021 first quarter ended December 26, 2020. The Company posted all-time record revenue of $111.4 billion, up 21 percent year over year, and quarterly earnings per diluted share of $1.68, up 35 percent. International sales accounted for 64 percent of the quarter’s revenue.

“This quarter for Apple wouldn’t have been possible without the tireless and innovative work of every Apple team member worldwide,” said Tim Cook, Apple’s CEO. “We’re gratified by the enthusiastic customer response to the unmatched line of cutting-edge products that we delivered across a historic holiday season. We are also focused on how we can help the communities we’re a part of build back strongly and equitably, through efforts like our Racial Equity and Justice Initiative as well as our multi-year commitment to invest $350 billion throughout the United States.”

Article From: https://www.apple.com/in/newsroom/



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Colourful Apple Watch International Collection bands and faces help show love of country

 Published On: 2021-06-29

To celebrate the indescribable drive and competitive spirit of all athletes and fans, Apple is launching the International Collection bands for Apple Watch, featuring 22 limited-edition Sport Loop bands with colourful designs that represent those nations across the globe. Each band also features a matching downloadable Stripes watch face1 showcasing colour combinations that customers around the world can use to personalise their Apple Watch and boldly show their country support.

The soft, breathable, and lightweight International Collection Sport Loop bands are available representing the following countries: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, Great Britain, Greece, Italy, Jamaica, Japan, Mexico, the Netherlands, New Zealand, Russia, South Africa, South Korea, Spain, Sweden, and the US.

Amy Van Dyken, pictured here sporting the new US International Collection Sport Loop, is a six-time Olympic swimming gold medalist, avid CrossFitter, and activist for the disabled community since suffering a spinal cord injury 14 years after her competitive swim days. She is also a self-proclaimed goofball, a dog mom to Dillon, a perfectionist, and proudly American.

Article From: https://www.apple.com/in/newsroom/



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Apple previews new iPad productivity features with iPadOS 15

 Published On: 2021-07-01

Apple today previewed iPadOS 15, with new features that take advantage of the unique capabilities of iPad, helping users be more productive and taking the versatility of iPad even further. iPadOS 15 introduces a multitasking experience that is even more intuitive, making features like Split View and Slide Over easier to discover, easier to use, and more powerful. Notes goes systemwide with Quick Note, and offers new ways to collaborate and organise whether typing or writing with Apple Pencil. New widget layouts for the Home Screen and App Library offer simple ways to personalise the iPad experience and organize apps. Translate delivers new features for translating text and conversations, and users can now build apps for iPhone and iPad, on iPad, with Swift Playgrounds. iPadOS 15 also includes new privacy controls in Siri, Mail, and more places across the system to further protect user information.

“We’re excited to make the iPad experience even better with iPadOS 15,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “With more intuitive multitasking, a new Home Screen design with integrated widgets and the App Library, systemwide note taking with Quick Note, Translate designed for iPad, SharePlay, a redesigned Safari experience, new tools to stay focused, and more, users can now be even more productive.”

Article From: https://www.apple.com/in/newsroom/



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